Comparing Advertisements

My initial reaction after reading and paging through this ad, was taken aback a little bit. It was almost as if they were telling all people that exercise by using anaerobic exercise that they weren’t right in doing that because it was lazy. And that definitely isn’t the case. I think it’s safe to say that most of the American population exercise by jogging and most of them get a great workout. So ultimately, the ad is telling the majority of exercisers that they are lazy. Elements that stood out were things such as the vocabulary used and how with each turn of the page, a different topic was started, but in the end it was related back to the same theme; running.
I myself definitely do not run for pleasure or self meditation. So when I read this ad, I kind of laughed at how serious the message was that the author and creators presented. Also, when I think of the intended audience of this ad, I think of middle aged men and women, which, may be the reason, it did not appeal to me as much.
After considering both articles for my magazine, I would definitely chose to publish Reebok’s ad of “I am what I am/Run Easy” I not only think, that this ad would appeal to a much bigger audience allowing me to sell more merchandise, and I relate more to it, but I just like how this ad is laid out. I think it is very blunt, but it makes you think at the same time. It’s a simple concept that people would not have to think about when buying products.